UK Startup of the Year Finalist 2026

From dashboards to decisions.

Nudge connects your Amazon and Shopify data in one place, identifies what matters and recommends your next action - for faster, more profitable growth.

Built for ambitious brands. Designed for faster commerce decisions.

TikTok
Meta
Amazon
Shopify
Google
OpenAI
Claude
reading signals · live

Commerce is more complex than ever. Nudge unifies your data, filters out the noise, and delivers the insights and recommendations your team needs to move with clarity and confidence to grow revenue, improve margin and capture more opportunities.

20+
brands onboarded
2,000+
founders and operators in the community
Seconds
to first insight or recommendation
The Dashboard Era Is Over

See the bigger picture across Amazon and Shopify. Discover hidden opportunities and make smarter decisions with confidence.

TRUSTED BY
Jolene Navy
Serious Pig
Zenith
Enstone
FEATURED IN
Bbc
Forbes
The Telegraph
WIRED
TDaily-Mail
Meet Nelly

Your Commerce Chief of Staff

Nelly watches every channel, highlights what matters, and recommends exactly what to do next. Not a chatbot. A commerce co-pilot.

Nelly
Nelly
Your ecommerce expert and extra pair of hands.
Actions · Now
Price gap detectedFix
Content issueReview
Keyword trendAct
Bundle opportunityTest
Potential impact
+£320K revenue
Get started
Decision support
Focus on the actions that will have the greatest impact on growth, conversion and margin.
Recommendations
Receive prioritised recommendations across pricing, content, demand and revenue.
Guided execution
Turn recommendations into action with guided workflows and assisted execution.
Commerce intelligence

Dashboards look backwards. Nudge looks forward.

Marketplaces, DTC, retail media, pricing, content and customer behaviour all move at once. One connected view across your commerce channels, with clear priorities and recommended next actions. Less reporting. More decision-making.

Amazon
Shopify
Amazon Ads
Meta
TikTok
NELLY

Recommendations like these are what drive the revenue impact Nudge customers see.

Input
Unified data layer
Intelligence
Decision layer
Action
Recommended actions
Outcome
Measured impact
Explore the working demo

See the Nudge commerce layer in action.

Amazon P&L
Amazon Profit & Loss view
LogisticsOff AmazonSelling FeesAd SpendSalesNet Proceeds
Total Expenses
£301.8K
Logistics25.5%4.8%£77.0K
Off Amazon17.1%1.5%£51.5K
Selling Fees22.6%12.7%£68.1K
Ad Spend34.9%3.1%£105.2K
New to Brand acquisition rate
NTB Rate, %NTB OrdersRevenue
Digital Shelf & Content Score
Aurora Wave Stainless Bottle
B0B71HE0PM
Overall content
70.02%77.09%
Retail readiness
41.56%43.46%
Aurora Wave Travel Mug
B0B712MRZ0
Overall content
52.38%22.91%
Retail readiness
69.92%42.08%
CalmArc Weighted Eye Mask
B0B71AJ54G
Overall content
57.19%56.77%
Retail readiness
49.81%58.58%
EverPour Glass Oil Dispenser
B0B71066BT
Overall content
43.37%8.00%
Retail readiness
93.60%56.16%
LumaNest Bamboo Drawer Organizer
B0B711P2ZR
Overall content
73.22%36.21%
Retail readiness
62.76%49.68%
Case studies

Proof, not promises.

Discover how brands are using Nudge to make smarter decisions, move faster, and deliver better business outcomes.

More Toddler MealsLaunch readiness

Nudge was fundamental to our recent successful launch onto Amazon. The platform gave us exquisite clarity to understand how best to allocate spend, improve our listings and identify opportunities to exploit. Without Nudge it would have felt like climbing a mountain at night without a map, compass or torch.

Founder
More Toddler Meals
Zenith CoinsOnboarding & growth

From the very beginning, their onboarding process was seamless, professional, and incredibly well-structured. Their platform and approach have added real value to our business operations. I would highly recommend Nudge to any business looking for a reliable and forward-thinking partner.

Founder & CEO
Zenith Coins Ltd
JoleneClarity & priority

Nudge has given Jolene real visibility into where the opportunities are across our Amazon account. It’s become a really useful tool for helping us make smarter, faster decisions on Amazon — and know what to prioritise first.

Founder
Jolene
Free review

Let's uncover your next growth opportunity.

Every business has untapped potential. Our free Commerce Review helps you understand where you're winning, and what actions could have the biggest impact.

  • Marketplace visibility review
  • Digital shelf quality and completeness
  • Category and competitor benchmarking
  • Pricing and promotion & revenue opportunities
  • Growth opportunities and next steps
How it works

Connect. Understand. Decide. Act.

Connect your data, uncover what matters and turn recommendations into action without switching between dashboards.

Connect

Bring together data from Amazon, Shopify, retail media and more in just a few clicks.

Understand

See what's driving performance, what's slowing growth and where opportunities are emerging.

Prioritise

Focus on the actions with the greatest commercial impact.

Act

Let Nelly guide your next move with clear recommendations and assisted execution.

Pricing

Pick your growth speed.

Start with visibility. Scale into guided action.

Start

Know what happened, what matters, and what actions to take next. Founder-led and small-but-mighty teams that need day-to-day performance across a growing digital shelf.

£39per
month

This includes:

  • Modules: Amazon + Shopify
  • Dedicated onboarding support and help when needed
  • Nelly Insights for each metric
Most popular

Grow

Move from reactive reporting to proactive decisions. Spot issues sooner, track more products, make specific trading decisions, and hold agencies to account. Growing brands that are scaling revenue, catalog size, and channel complexity.

£199per
month

This includes:

  • Modules: Amazon + Shopify
  • Advanced Nelly Insights
  • Monthly close of play updates

Scale

Operate at scale with daily decision support, broad product coverage, advanced AI insights, and structured success guidance. Established multi-product brands with greater revenue, more complexity, and a need for consistent performance management.

£499per
month

This includes:

  • Modules: Amazon + Shopify
  • Advanced Nelly Insights
  • Weekly Close of play reports
  • Access to a bespoke solutions expert who understands your business challenges.

Enterprise

A strategic partnership that gives leading organizations the support they need to make complex commerce decisions, pursue global growth, with bespoke support across all regions and marketplaces. High-GMV organizations needing flexibility, partnership, and enterprise-grade support.

This includes:

  • Modules: Amazon + Shopify
  • Subject matter experts working closely with your team on tailored workflows.
  • Advanced Nelly Insights
Get started

See what matters. Do what works.

Nudge helps you see the bigger picture and make faster, smarter commerce decisions—every day.

If you have any Qs, feel free to reach us: hello@meetnudge.com